Create Your Content Messaging by Listening and Knowing

A clever ad hits TV, YouTube or you spot a memorable billboard along the freeway. Remember, Got Milk?

You’re the owner of a small but growing company or a marketing guru and decide that iconic smash hits are out of your league. Not true. Listen carefully to what you say, journal what you’re thinking, and know your value to create a foundation for high impact content marketing.

Spot Outdated Content

Check your marketing collateral and see if it needs refreshing. If your website is more than two years old, write up new headlines and select paragraphs.

What about your print brochures? Sound like yesterday all over again?

Don’t sweat what you’ll say. Try the next step. But first, grab a notebook. I like the one-dollar composition books available the 99 Cents Only stores.

Listen to Yourself

I went on staff with a grass-roots nonprofit and saw the brochure was sorely outdated. When people asked for information on the program, I typed up a new one-sheet writing out what I knew about the program — which was substantial since my family had been involved in it.

I was “listening to myself” not just based on my opinions but based on what I knew to be true about…