Our focus should always be on providing value. Value can be delivered in 400 to 500 words with a nice image and even a video clip included. Those can be outlined and written fairly quickly. Articles of 800 words or more certainly take more time.

Getting on the treadmill of writing furiously about topics that come to mind is nothing more than a low quality content mill. But writing skillfully can happen every day.

Aim to always deliver quality — make it in bite-sized pieces on occasion if that fits your schedule.