So the idea is to teach and build a list from there — and make an offer that appeals to the audience?

I write non-fiction and fiction. I can see how teaching would work for business book and blog clients but for fiction — it’s a rough process. We do have a landing page and have some sign-ups from that with an offer for a short story and a chapter for free. It was encouraging. We got two sign ups in one day … and then zippo.

But we’re getting consistent in sending out our email list … we’ve got 56 subscribers. I would have liked to read more about your challenges in building … was 1,500 subscribers your baby email list?