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Using Your Why to Create Marketing Messages
Why are you in business? To make money. Okay. But why are you in the business that you’re in?
Answers to that second question provide a pathway to drilling deep and creating fabulous content that will attract the audience who wants to do business with you.
If you’re a real estate agent, you’re in the business of buying and selling homes. But think about the impact that a home’s transaction can have on a family.
Why are you in this business versus any other line of work?
Why should a person or a family trust that you will find them the right home or the right buyer?
Here’s an answer that I received when writing a bio for a real estate agent. He had been a real estate investor and struggled with the poor customer service that was widespread in the industry. He remembered when his parents bought their first house and how important it was so he decided to become an agent, educate buyers and sellers, and develop a reputation for unparalleled customer service.
Breaking Down Answers to Why
#1 He had personal experience with the real estate industry as a home buyer and as an investor. Something went wrong and he saw a need in the marketplace and was confident he could fill that need.
