We’re often fooled into industry-speak and industry practices that take us away from reality. I wrote an article on repositioning a brand and I based it on my experience of listening to what I said about the organization and conversations with end users.

A client avatar is good to have and it’s helpful that you found a point where the information isn’t necessary. Another way of looking at pain points is “what are the benefits the client/customer gets” by using a product or service.

Thanks for the lesson. Client avatars are useful and necessary but especially when developed by listening and understanding the client.